Checkout 51

Checkout 51 Inc. Privacy Policy

Last updated on May 8, 2015

Welcome to the Checkout 51 Privacy Policy. First of all, we'd like to say how seriously we take your privacy. Checkout 51 works when you upload photos of your grocery receipts and we understand that what appears on your receipt can sometimes be sensitive. Because of this, we want to make sure you are absolutely comfortable with what information is collected when you participate in Checkout 51, and how this information is used.

This Privacy Policy applies to Checkout 51, wherever Checkout 51 exists, whether as a mobile application, or on a website (collectively, the "Services"). This Privacy Policy covers Checkout 51's treatment of your personally identifiable information ("Personal Data") and other data that we gather when you use our Service. By using Checkout 51, you are consenting to the terms described in our Privacy Policy as well as our Terms of Use, located at

If you have any questions about this Privacy Policy or our collection, use and communication of your Personal Data, please submit a support request or contact us at:

Checkout 51 Inc.
366 Adelaide Street East, Unit 501
Toronto, ON, M5A 3X9, Canada

What personal data does Checkout 51 collect?

Personal information we receive from you:

How does Checkout 51 use my Personal Data?

Checkout 51 primarily uses your Personal Data for the following purposes:

For example, when you request payment and provide your address, we use this information to send you a payment. When you provide your name and email address when you log in, we use this information to identify your account so you can use the Services. We may also use your Personal Data to help us improve Checkout 51 and to contact you regarding the Services. We may use your email address to email you about products and services that our clients or partners offer. See "Your Choices Regarding Your Information" below to learn how to opt-out of any further messages of this nature from us.

We may also use your Personal Data in aggregate form as described under "How Does Checkout 51 use Aggregate Data." When we do this the data is anonymized so that you cannot be personally identified.

How does Checkout 51 use my Receipt Data?

Checkout 51 uses your Receipt Data to enable our Services, to verify the cash back credits you should earn, for fraud prevention, to analyze usage and trends in shopping behavior, and in aggregate form. We will also use your Receipt Data to provide you with customized offers and messages, such as when our clients or partners want us to deliver their offers to our members who fit a particular shopping profile; however, these clients never receive your name, mailing address or email address. We may also share your Receipt Data with our clients or partners under certain circumstances (please see "How Does Checkout 51 share my Personal Data," below).

How does Checkout 51 use aggregate data?

In order to provide the best service to you, Checkout 51 measures and analyzes the demographics, interests and behavior of our members based on the Personal Data and Receipt Data provided to us. Sometimes we may provide aggregate information to our clients or partners about how our members, collectively, shop for products and use the Services. Checkout 51 may also share aggregated user statistics in order to describe the Services to current and prospective business partners and clients, and to other third parties. This aggregated data does not identify you individually.

How does Checkout 51 share my Personal data?

Checkout 51 considers your Personal Data an essential part of our relationship with you and a key component in delivering you a great service. We do not sell this information or provide it to third parties except as described in this Privacy Policy. There are times though when we need to share this data with certain third parties in order to operate our business. These circumstances are described below:

  1. Access within Checkout 51 and related/affiliated companies – Access of your Personal Data within Checkout 51 is strictly limited to the persons for whom such information is necessary for the performance of their functions and duties. Unauthorized access to or disclosure of your personal information by a Checkout 51 employee is strictly prohibited and will result in appropriate disciplinary measures. Consistent with this Privacy Policy, Checkout 51 may also share your Personal Data with its affiliates if it is necessary to allow these entities to assist us for the purposes of establishing, managing and maintaining our business relationship.
  2. Business transactions - As we operate Checkout 51, we may buy or sell business assets or the company, merge with other companies, reorganize or dissolve. Personal Data may be part of the transferred assets during any of these events.
  3. Agents and Service Providers - Like many businesses, Checkout 51 shares personal information with agents, third party suppliers and other service providers who perform work on our behalf. For example, we might work with a check sending company, payment processing company or a company who sends online or email advertisements. In the course of these relationships, we sometimes need to share your Personal Data and other information with these companies so they can perform their specific services. However, in such cases, your personal information will be used exclusively to provide specific services and will be kept confidential in accordance with this Policy.
  4. Anonymized Aggregated Data - As described above, we aggregate and anonymize data, and use and disclose such information for a variety of purposes. However, in these situations, we do not disclose any information that could be used to identify you personally.
  5. Receipt Data and Other Anonymized Data - We may share with clients or partners Receipt Data and other non-personally identifiable information, including Mobile Data and Cookie Data.
  6. Database matching - From time to time, using encryption technology, we also may compare our member database with our clients' or partners' databases to discover overlap between their database and our registered members. This process does not by itself communicate your Personal Data to a third party. However, when we find overlap – i.e. that our members are also in their database (a matched member) - we may share with those clients or partners Receipt Data and other non-personally identifiable information, including Mobile Data and Cookie Data relating to those matched members. We do not provide clients or partners with your name, address, email address, or any other contact information, but our clients or partners may already have this information about you in their databases. Our clients or partners may use this data we share as permitted under their own privacy policies, including to contact you and/or to send you targeted advertising or promotional materials. We urge you to review the privacy policies of every company you register your personal information with. If you do not want your this data shared with our clients or partners for these purposes, please contact us at
  7. Law and Harm; Jurisdictions - We may preserve or disclose your Personal Data to our attorneys; if it is required to comply with a subpoena or warrant issued or an order made by a court, person or body with jurisdiction to compel the production of information, or to comply with rules of court relating to the production of records; to a government institution or part of a government institution that has made a request for the information, and identified its lawful authority to obtain the information; it is required by law, regulation or legal request; or it is made in an emergency situation to protect the safety of any person; to address fraud, security or technical issues or a breach of our Terms of Use; or to protect our or any other person's rights or property. However, nothing in this Privacy Policy is intended to limit any legal defenses or objections that you may have to a third party's, including a government's, request to disclose your information. Finally, please note that in some cases, personal information that we collect may be stored or processed outside of Canada. In such cases, we continue to protect the information with appropriate safeguards, but it may be subject to the legal jurisdiction of those countries and governmental authorities in those countries.


Consent. Your consent can be withdrawn at any time, subject to legal and contractual restrictions and reasonable notice. Please note that if you choose to withdraw your consent, Checkout 51 may not be able to provide you with certain Services.

Some mobile application platforms may also allow you to opt out of installing certain features of the Checkout 51 mobile application which may allow for the automatic collection of Mobile Data, as described above. You do not have to use any of the Checkout 51 mobile application features unless you choose to, however, opting out of any or all features may affect the application’s ability to operate properly.

Marketing Communications. If you do not wish to receive promotional emails, you can click the "unsubscribe" button on promotional email communications. Note that you are not permitted to unsubscribe or opt-out of non-promotional messages regarding your account, such as account verification, payment confirmations, change or updates to features of the websites or mobile applications, or technical and security notices.

Online Advertising. We may permit third party online advertising networks to collect information about your use of our website over time so that they may play or display ads that may be relevant to your interests on our websites or mobile applications as well as on other websites or mobile applications. Typically, the information we share is provided through cookies or similar tracking technologies. The only way to completely "opt out" of the collection of any information through cookies or other tracking technology is to actively manage the settings on your browser or mobile device. Please refer to your browser's or mobile device's technical information for instructions on how to delete and disable cookies, and other tracking/recording tools. (To learn more about cookies, clear gifs/web beacons and related technologies, you may wish to visit and/or the Network Advertising Initiative's online resources, at Depending on your mobile device, you may not be able to control tracking technologies through settings.

Data Retention: We will retain your information for as long as your account is active or as needed to provide you with the Services you requested. Following termination or deactivation of your account, we may retain information for the time required to fulfill the identified purposes and consistent purposes, our legitimate business purposes and to conform to our legislative requirements. We may retain your information in aggregate or anonymized form indefinitely. Please submit a support request if you wish to delete your account.

What is not included in this Privacy Policy?

This Privacy Policy does not apply to any unsolicited information that you provide. This includes, but is not limited to, information posted to any public areas of the Service and any unsolicited submissions. Checkout 51 assumes that all unsolicited information is non-confidential and that we are free to reproduce, disclose and distribute it without limitation or attribution.

The Checkout 51 mobile applications and our websites may contain links to third party sites not controlled or operated by Checkout 51 (the "Third Party Sites"). The policies and procedures described in this Privacy Policy do not apply to the Third Party Sites.

Is my Personal Data secure?

We take the security of your Personal Data and other information very seriously. We take reasonable steps to protect this data from loss, unauthorized access or misuse. Security safeguards include physical measures, organizational measures and technological measures that are reasonable given the sensitivity of the information, the purposes for which it is to be used, the quantity and distribution of the information and the medium on which it is stored. Checkout 51 also takes the necessary measures to ensure that all its managers and employees are informed on the contents of our Privacy Policy and understand that they are required to conform to it at all times. However, no Internet, email or electronic transmission is ever completely secure so we encourage you to take special care in deciding what information you send us in this way.

What if Checkout 51 needs to update this policy?

We reserve the right to modify this Policy from time to time. If we make any changes to this Policy, we will change the "Last Revision" date below and will post the updated Policy on this page.

How do I access and update my Personal Data?

Checkout 51 recognizes that it is important to keep Personal Data accurate, complete and up-to-date and takes reasonable steps to ensure the accuracy and completeness of the Personal Data it uses and discloses. However, you are responsible to inform Checkout 51 of any significant change in your information which may occur during the course of our business relationship.If you feel that you need to update your Personal Data for any reason, please submit a support request. Once we receive your request we will take reasonable steps to update any Personal Data that you have submitted via our Services.

You have the right to request to consult and to obtain communication of your Personal Data which is held by Checkout 51. You can also request that information which is inaccurate, incomplete or equivocal be rectified and that information not justified by the purpose of the file be deleted.

Such requests must be made in writing by a support request. Checkout 51 will respond to every request for access and rectification in accordance with the applicable legislation. In the event that Checkout 51 cannot provide access to or rectify your Personal Data, it will inform you of the reasons why, subject to any legal or regulatory restrictions, and it will provide you with any recourse available.

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